7 Claude prompts to support 30 days of Facebook content

Prompt 1: Analyse posts and identify repeatable patterns

Here are my 10 Facebook posts with the highest engagement over the past three months: [paste content and metrics]. I have also included average or lower-performing posts for comparison: [paste data]. Audience: [description]. Goal: [goal].

Identify: (1) Opening patterns recurring among stronger posts. (2) Topics attracting comments and shares, accounting for reach when data permits. (3) Length ranges associated with stronger results in this sample. Provide examples supporting each observation. Separate observations from hypotheses and do not infer causation from correlation.

Do more than summarise. Finish with one content structure to test again, conditions for using it and missing information. State clearly if the sample is insufficient for a conclusion.

How to use it: including weaker posts helps avoid looking only at winners. Treat the resulting structure as a testable hypothesis, not a guaranteed viral formula.

Prompt 2: Build a complete 30-day content calendar

I create content about [topic] for [audience] to achieve [goal]. Production resources: [hours, people, formats]. Create a 30-day Facebook calendar. Each seven-day week contains two actionable educational posts, two posts designed for shareability, one authentic personal story, one natural product or service introduction and one meaningful question or poll.

Plan four weeks covering 28 days. Use day 29 to summarise learning and feedback, and day 30 to revisit a topic with unresolved questions. For each day, provide the topic, angle, hook, format, CTA, sources to check and measurement goal. Fit the plan to production capacity and avoid repetitive consecutive posts.

Prioritise issues currently discussed in [industry] using [dated sources]. If current evidence is unavailable, mark the topic for verification rather than labelling it a trend. Do not fabricate personal experiences or impersonate customers to promote a product.

How to use it: the calendar organises work. Reduce publishing frequency if the team lacks time to review content and respond to readers.

Prompt 3: Draft three versions using one structure

Write three Facebook post versions about [topic] for [audience], based on [verified information and examples]. Tone: [conversational / professional / inspiring]. Each post should be approximately 150 to 250 words.

Structure: an opening of no more than 15 words that creates curiosity while accurately reflecting the content; paragraph two states the reader’s problem or aspiration; paragraphs three to five each develop one idea with a relevant example; the final paragraph contains one natural CTA. Avoid unsupported dramatic figures, guaranteed outcomes or meaningless engagement requests.

Use different angles across the three versions. After each, briefly identify the best-fit audience and anything needing verification before publication. Do not invent customer names or achievements.

How to use it: choose the version that fits your goal and brand voice. Having three options does not mean publishing all three consecutively.

Prompt 4: Build a bank of 30 opening lines

I create content about [topic] for [audience]. Generate 30 opening lines in five groups of six: sourced figures, correcting a misconception, a specific situation, a relatable question and a mistake to avoid.

For each opening, state how it draws attention, the suitable post type and the evidence needed to develop it. Use [figure to verify] when required data is missing. Avoid thirty versions that merely reword the same idea.

Organise them for flexible use over three months, marking time-sensitive openings for updates before publication. Do not present these categories as proven psychological laws without evidence.

How to use it: the body must fulfil the opening’s promise. Curiosity can earn an initial pause; useful content provides a reason to stay.

Prompt 5: Turn one idea into seven distinct angles

My original idea is [description]. Available material: [sources, experiences, examples]. Write seven Facebook drafts using these angles: (1) a mistake to avoid; (2) a sourced case study; (3) a before-and-after comparison; (4) a step-by-step guide; (5) an evidence-based counterargument; (6) an authentic emotional story; (7) a practical list.

Give each post its own message, hook and suitable CTA. If a real case or before-and-after evidence is missing, request it or clearly label a hypothetical scenario. Do not pass fictional experiences off as mine. Identify drafts that are not ready because information is missing.

How to use it: select angles that add distinct value and space them appropriately. Changing the headline while repeating the same content can tire your audience.

Prompt 6: Improve an underperforming post

Here is my Facebook post: [content]. Original goal: [goal]. Results after [period]: [metrics], compared with similar posts: [data]. Format, publishing time and paid distribution: [details].

Assess the hook, clarity, examples and CTA. Identify observable weaknesses and hypotheses to test. Do not claim readers left at a particular paragraph without supporting data. Also consider distribution or audience mismatch.

Rewrite the post while preserving its original message. Briefly explain why each change may help and suggest one element to test next time. Do not guarantee the revision will perform better.

How to use it: do not change everything and then credit the hook. Record the changes and measurement context so the next test produces useful learning.

Prompt 7: Analyse a strong post and develop new variations

This post achieved [views, reach, comments, shares] after [period]: [content]. Distribution and advertising context: [details]. Identify features of its hook, message, examples, emotional appeal and CTA, citing relevant parts of the post.

Separate observations from hypotheses about why readers shared it. Without direct feedback, do not claim to know their psychological motives. Compare it with other supplied posts to distinguish repeatable features from timing-dependent ones.

Create five drafts on different topics using promising structural features from the original. Each needs its own useful information; do not copy experiences or invent figures. Suggest how to assess both engagement quality and the next action taken.

How to use it: a widely shared post offers useful evidence but does not prove a formula can be replicated indefinitely. Test across topics and periods before scaling.

Combine the seven prompts into a human-reviewed workflow

Start with prompt 1 and historical data, use prompt 2 for scheduling and prompt 4 for openings. For each topic, use prompt 3 or 5 to draft, then check sources, originality, language and claims before publishing.

After a consistent measurement period, use prompt 6 for posts missing their goal and prompt 7 for promising posts. Track production time, comment quality, clicks, enquiries or relevant conversions. Views cannot substitute for every business objective.

Anthropic recommends clear task descriptions, specific examples and breaking complex work into steps that can be checked. These prompts are editorial adaptations of the supplied material, not an official Anthropic prompt collection.

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