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NEW POLICYA 30% reduction in tax payable in 2026 and 2027Read now
VIETNAM MARKET

VN-INDEX market board

Analysis of the OEM goods model and influence-driven business
NEW ANALYSIS 11-minute read

OEM goods give KOLs wings

Profits can be high, but risks can also be unpredictable. Outsourcing production does not mean outsourcing responsibility.

Read the analysis
WORTH NOTING
01MANAGEMENTManaging F&B profitably: a busy restaurant must also retain earnings02TECHNOLOGY & AIHow to write clear ChatGPT prompts: five common mistakes03TECHNOLOGY & AIHow to check ChatGPT answers before publishing or deciding
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Original content on operations, marketing and technology for business professionals.

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Managing F&B profitably: a busy restaurant must also retain earnings
ANALYSIS10 min read

Managing F&B profitably: a busy restaurant must also retain earnings

Analyze break-even sales, food costs, menu economics, staffing and cash flow, with worked examples and a 30-day improvement plan.

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How to write clear ChatGPT prompts: five common mistakes
GUIDE6-minute read

How to write clear ChatGPT prompts: five common mistakes

Fix missing context, facts and output criteria in ChatGPT requests, with prompts and exercises for marketers and shop owners.

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How to check ChatGPT answers before publishing or deciding
GUIDE6-minute read

How to check ChatGPT answers before publishing or deciding

Check sources, figures, dates and assumptions in ChatGPT answers with a review prompt and practical exercise.

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FOR BUSINESS OWNERS & MANAGERS

Managing coordination: from disagreement to action

Resolve disagreements, report at the right time and turn post-project lessons into new ways of working.

Read the 4-article roadmap
A business owner and management team discussing work at a table in a small workshop
START HERE

Shared goals, clear actions

A bottleneck map and three practice templates for management teams.

PARTS 2 · 6 MINUTESResolving cross-department disagreements: 5 practical stepsIncludes practice templates, examples and frequently asked questionsPARTS 3 · 6 MINUTESReport a problem with options: A five-part templateIncludes practice templates, examples and frequently asked questionsPARTS 4 · 6 MINUTESPost-project retrospectives: a 45-minute template for SMEsIncludes practice templates, examples and frequently asked questions
Read the 4-article series: Building a startup team Read the 3-article series: Managing priorities and team capacity Read the 3-article series: Startup operations, reducing errors and retaining customers Read the 5-article series: Founder decision-making Read the foundation series: 6 articles on building a startup management system
WHAT MAKES BHKD DIFFERENT

Lessons from the market

Each piece of content passes through three layers so readers move beyond simply knowing the news.

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1

Event

Start with verified facts rather than following the loudest part of the story.

2

Significance

Ask: how does this development affect customers, cash flow and operations?

3

Action

Choose something you can test on a small scale before turning it into a major decision.

Information's value lies not in how many minutes earlier you know it, but in understanding it better and acting more thoughtfully.

IN DEPTH

Marketing & e-commerce

Perspectives for people directly involved in branding, sales and conversion optimization.

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Sales and e-commerce operationsPRACTICAL PERSPECTIVESMarketing does not start with the channel
ANALYSIS

Four questions before choosing a marketing channel

Channels are effective only when a business clearly understands its customers, value proposition, buying journey and measurement approach.

Read the analysis
GUIDEProduct-page optimization: which information should you fix first?7-minute readLessonsSocial commerce is a system6-minute readCHECKLISTFive metrics to assess together when evaluating content5-minute read
PRACTICAL CASE ANALYSIS

From a real problem to an informed decision

The case is drawn from Thu Thi Ecom's chatbot implementation for a retail chain. The organization's name and sensitive data are withheld by agreement.

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REAL CASE

The chatbot responds quickly, but customers still have to call

The implementation team found that speed was not the main bottleneck. The system needed to understand the customer's needs correctly, provide an appropriate next step and hand off to a person at the right time.

3 layers to reviewRead the analysis
SHORT AND USEFUL

Lessons in 60 seconds

One problem, one lesson and one action to try today.

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01
60-second lessons

Customers ask the price, then go silent

Do not rush to discount. Check whether the customer still lacks information, confidence or a reason to act.

02
60-second lessons

Content gets engagement, but no orders

Separate attention metrics from conversion metrics, then identify the gap between the content and the offer.

03
60-second lessons

The team is busy, but work is still slow

Distinguish work that produces results from work that merely adds activities to the schedule.

READ AND APPLY

Practical toolkit

Checklists and thinking frameworks are presented in full on the website, with no file download or contact information required.

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CHECKLIST

Review the product page before running ads

Read online · 7 minutes

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STRATEGIC FRAMEWORK

Four questions before choosing a marketing channel

Read online · 7 minutes

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MEASUREMENT

Five groups of content evaluation metrics

Read online · 5 minutes

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TECHNOLOGY & AIUse AI to accelerate work while keeping humans in charge of decisionsRead articleOPERATIONSProcedures are not meant to slow businesses downRead article
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