FRANCHISING GUIDE 2026

Research and assess franchise opportunities in Vietnam

Compare models, publicly stated capital requirements and official contact channels. Then use the cost, contract and cash flow checklists to screen suitable opportunities before paying a deposit.

OPPORTUNITY EXPLORER

Find a model that fits your resources

Treat publicly stated capital requirements as a starting point for further questions. Actual total capital also depends on premises, construction, inventory and working capital.

5 matching brands

Public information reviewed on 8 September 2026
Fast food

Jollibee

Fast-food restaurants

Franchising announced in May 2026
Indicative investment
Not publicly disclosed
Disclosed scale
An operating network in Vietnam

Jollibee Vietnam officially announced the introduction of its franchise model in Vietnam in May 2026.

Advertised support
  • System-based operating model
  • Training and brand standards
  • Product and service procedures
Confirm directly
  • Total investment and working capital
  • Premises standards, floor area, and location
  • Territory covered by the franchise rights
Recommended forInvestors with financial capacity, F&B operating experience, and premises suitable for the restaurant model.
Convenience stores

GS25 Vietnam

Two strategic franchise models

Accepting franchise applications
Indicative investment
Quotation based on model and premises
Disclosed scale
Convenience-store network in Vietnam

GS25 introduces two franchise models and discloses initial cost categories covering joining, franchising, construction, equipment, and initial stock.

Advertised support
  • Operational advice and training
  • Promotional activities
  • Product assortment optimization
Confirm directly
  • Structure of each franchise model
  • Revenue-sharing rates and recurring fees
  • Goods supply conditions
Recommended forInvestors with premises in residential, office, or consistently busy areas who are ready to manage daily retail operations.
Coffee

Trung Nguyên E-Coffee

Coffee shops at multiple scales

Partnership packages and a consultation form available
Indicative investment
Announced packages from VND 75 million to VND 215 million
Disclosed scale
More than 1,000 partners, according to published information

The official page currently introduces partnership packages of VND 75 million, VND 150 million, and VND 215 million. Confirm each package’s scope directly.

Advertised support
  • Model selection advice
  • Design and brand identity support
  • Training, operations, and opening support
Confirm directly
  • Items included in each package
  • Premises, construction, and working-capital costs
  • Supply sources and actual profit margins
Recommended forPeople seeking a coffee business with multiple scale options who can directly manage the outlet.
Milk tea

ToCoToCo

Beverage shops

A franchise application channel is available
Indicative investment
Official form lists capital ranges starting at VND 500 million
Disclosed scale
More than 700 stores, according to published information

The official franchise form divides capital requirements into three ranges: VND 500–700 million, VND 700 million–1 billion, and over VND 1 billion.

Advertised support
  • Direct consultation based on the application
  • Store implementation support
  • Product system and brand identity
Confirm directly
  • Total investment for each type of premises
  • Conditions for no revenue sharing
  • Territorial protection and operating targets
Recommended forInvestors experienced in locations, beverage retail, recruitment, and store staffing management.
Fast food

Lotteria Vietnam

Fast-food restaurants

Official franchise page available
Indicative investment
Details not disclosed on the public page
Disclosed scale
Brand with a network in Vietnam

Lotteria Vietnam maintains a dedicated franchise page on its official website. Financial and operating conditions need direct confirmation.

Advertised support
  • Information provided based on the application
  • Brand operating standards
  • Official partnership process
Confirm directly
  • Franchisor’s legal status
  • Total capital and estimated payback period
  • Premises standards and recurring fees
Recommended forInvestors interested in a restaurant model, with commercial premises and resources to manage a team.
QUICK COMPARISON

Get an overview before reading the details

The data below is not a quotation. Click a brand name to view its summary profile and published sources.

BrandingIndustryModelDisclosed investmentStatus
JollibeeFast foodFast-food restaurantsNot publicly disclosedFranchising announced in May 2026
GS25 VietnamConvenience storesTwo strategic franchise modelsQuotation based on model and premisesAccepting franchise applications
Trung Nguyên E-CoffeeCoffeeCoffee shops at multiple scalesAnnounced packages from VND 75 million to VND 215 millionPartnership packages and a consultation form available
ToCoToCoMilk teaBeverage shopsOfficial form lists capital ranges starting at VND 500 millionA franchise application channel is available
Lotteria VietnamFast foodFast-food restaurantsDetails not disclosed on the public pageOfficial franchise page available
THE REAL CAPITAL REQUIREMENT

8 cost groups to include in full

Do not confuse an advertised franchise package with the total capital needed to open and sustain an outlet.

1

Initial franchise fee

The fee for the right to use the brand and model during the contract term.

2

Premises and deposit

Rent, deposit, renovation and costs incurred before revenue is generated.

3

Design and construction

Construction costs covering brand identity standards, fire safety, electrical and plumbing systems, and acceptance inspections.

4

Equipment and technology

Machinery, furnishings, POS, management software, cameras and connectivity infrastructure.

5

Initial inventory

Ingredients, packaging, opening inventory and any mandatory minimum stock levels.

6

Staffing and training

Recruitment, uniforms, pre-opening salaries and time spent attending training.

7

Recurring fees and marketing

Royalties, revenue percentages, advertising funds or recurring technology charges.

8

Working capital and contingency funds

Cash flow to cover operating costs until the outlet reaches stable operations.

Total capital to prepare = Opening costs + Working capital + Risk contingency fund.

A 5-STEP PROCESS

Conduct due diligence before signing

The goal is not to find the most famous brand, but to identify a model that can operate sustainably with your resources, location and risk tolerance.

For a large investment, an independent lawyer and financial expert should review it together.
  1. 1

    Screen opportunities against your capabilities

    Determine your maximum budget, time available for direct operation, experience and risk tolerance.

  2. 2

    Verify the franchisor

    Check the legal entity, brand ownership or exploitation rights, and franchise activity registration documents where applicable.

  3. 3

    Assess the model and outlet

    Clarify revenue assumptions, profit margins and fixed costs, and compare them with stores in similar areas.

  4. 4

    Review the contract with an expert

    Review territory protection, fees, supply, targets, renewal, transfer, termination and dispute resolution.

  5. 5

    Develop three cash flow scenarios

    Calculate base, conservative and adverse scenarios to determine contingency funds, the break-even point and the threshold for stopping investment.

DISCUSSION QUESTIONS

10 questions to send the franchisor

Request answers in documents or by email so you can compare brands and cross-check them when reviewing the contract.

  1. 1

    Which items are included in total investment through opening day?

  2. 2

    Beyond the initial fee, which recurring fees or revenue percentages apply?

  3. 3

    Does the brand require minimum revenue, sales volume or inventory levels?

  4. 4

    What radius or duration of territory protection does the investor receive?

  5. 5

    Which comparable store operating data can be verified?

  6. 6

    Who bears the costs of system-wide marketing and local marketing?

  7. 7

    Which ingredients or equipment must be purchased from designated suppliers?

  8. 8

    What are the contract term, renewal conditions and renewal costs?

  9. 9

    How are transfer, closure or early termination conditions defined?

  10. 10

    What support does the brand offer when a store fails to meet its operating plan?

SIGNS TO PAUSE

5 warnings before committing your money

A credible opportunity must allow investors to check information, understand risks and have enough time to read the documents.

  • Promises of profit or rapid payback without providing supporting data and calculation assumptions.
  • Pressure to pay a deposit before providing a sample contract, full fee schedule or legal entity information.
  • Discussing revenue alone without clarifying cost of goods, shrinkage, staffing costs, recurring fees and working capital.
  • Not allowing discussions with operating franchisees or introducing only the best-performing outlets.
  • Supply, territory protection, termination and asset handling terms that are vague or changed through unilateral notices.
FREQUENTLY ASKED QUESTIONS

Understand the model before choosing a brand

These answers focus on common misunderstandings when first exploring franchising.

CONNECT AROUND THE RIGHT NEEDS

Have a franchise opportunity to introduce?

Submit legal entity information, the model, investment scope and verification channels. The editorial team will review them before considering publication.

Submit a franchise opportunity
Reference information, not an investment invitation

Bài Học Kinh Doanh compiles information from official public channels and does not represent franchise sales. Policies may change. Investors must directly check legal requirements, contracts, costs and operating data before deciding.