1
Money & finance
Knowing how to make money is not enough. CEOs must also know how to manage, accumulate and allocate resources.
BÀI HỌC KINH DOANH LIBRARY
Startup CEO Bookshelf
Read the right book at the right stage.
Entrepreneurship requires founders to learn many things at once: making money, raising capital, selling, building a brand, managing teams and working with AI. This bookshelf is curated around the challenges founders and CEOs commonly face when building a business.
LEADERSHIP CAPABILITIES
Building a business also means building the CEO's capabilities
A founder may begin with strong professional expertise. As the business grows, the founder must also understand cash flow, customers, people, technology and resource allocation.
2
Capital & growth
Understand fundraising options before deciding to trade capital for speed.
3
AI & productivity
Use AI as a work support system rather than just for questions and answers.
4
Marketing & sales
Understand customers, create demand and turn attention into revenue.
5
Entrepreneurship & operations
Turn a business idea into a model that can operate and scale.
6
Foreign languages & self-directed learning
Expand access to knowledge, partners, technology and international markets.
CURATED BOOKSHELF
Start with the business's biggest challenge
Each selection answers three questions: what does this book help a CEO understand, which stage does it suit, and what should they try applying after reading?
Showing 15 selections
Management & operations
Tư Duy Phương Pháp Quản Lý Đúng
A video review for people wanting to reconsider their thinking before choosing a management method. The focus is not on applying many models, but on correctly identifying the problem, context and implementation approach.
Recommended forFounders, business owners, middle managers and people building team systems.
How to applyChoose a recurring management problem and distinguish causes involving people, processes or goals before deciding to use a tool.
Xem video review Money & finance
Kiếm Tiền Là Kỹ Năng, Giữ Tiền Là Kỷ Luật, Đầu Tư Là Nghệ Thuật
A choice for reviewing the financial journey from earning income and controlling money to capital allocation thinking. For founders, it is a reminder that high revenue does not mean a healthy business if cash flow is poorly managed.
Recommended forNew founders, SME owners and people beginning to develop financial thinking.
How to applySeparate three questions: where does the business earn money, where does it lose money and what is capital being allocated to?
View book 
Money & financeMoney & finance
Tâm lý học về tiền by Morgan Housel
Money is not only about numbers. Experience, expectations, fears and perceptions of risk all influence decisions. The book suits CEOs wanting a longer-term perspective on money.
Recommended forCEOs, investors and founders who frequently make decisions involving money and risk.
How to applyReview three major financial decisions from the past 12 months and assess whether they were based on data or emotions.
View book 
Management & operationsManagement & operations
Quản Trị Doanh Nghiệp Toàn Diện: KPI, OKR, PDCA, KPT, OJT
A five-book set approaching management tools from goals and performance indicators to improvement and on-the-job training. Suitable as a reference for executives wanting to standardize task assignment, results tracking and team development.
Recommended forFounders, CEOs, middle managers and businesses building operational systems.
How to applyChoose a department, identify one priority objective and distinguish directional OKRs from KPIs used to track performance.
View book set 
Strategy & planningStrategy & planning
7 Bước Thiết Lập Kế Hoạch Kinh Doanh Cho Năm Mới
The book suggests a planning process across seven layers: analysis, objectives, strategy, finance, people, risk and roadmap. Its value lies in turning growth ambitions into trackable assumptions and tasks.
Recommended forBusiness owners, founders and managers preparing annual plans or plans for new projects.
How to applyStart with the three most important assumptions about customers, revenue and resources; specify how each will be tested in the first quarter.
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Communication & leadershipCommunication & leadership
Bộ 5 Cuốn: 800 Cách Đối Nhân Xử Thế, Thu Phục Lòng Người, Khéo Léo, Biến Giao Tiếp, Sắc Lời Đắc Thế
The set focuses on interpersonal conduct, listening, persuasion and expression in relationships. For business professionals, these skills are useful when managing teams, working with partners and handling difficult discussions.
Recommended forManagers, sales staff, founders and people who frequently communicate with customers or partners.
How to applyChoose a stalled conversation and rewrite its opening to acknowledge the other person's needs before presenting your perspective.
View five-book set Capital & growth
8 Cách Huy Động Vốn Hiệu Quả
What matters is not only raising capital, but understanding which type of capital the business needs and its cost. This is a starting point for CEOs to consider resources before expanding.
Recommended forFounders preparing to expand, SMEs needing more resources or people learning about fundraising.
How to applyClarify three figures: how much money is needed, what it will be used for and what results the capital must produce.
View book AI & productivity
Claude AI Thực Chiến
Suitable for people moving from awareness of Claude to using AI for specific work. CEOs can explore applications in research, synthesis, content, analysis and knowledge work.
Recommended forFounders, CEOs, marketers and office professionals wanting to bring AI into daily work.
View book AI & automation
Combo OpenClaw Tự Động Hoá Công Việc + AI Agent Thực Chiến + AI Agent Ứng Dụng
Once a business moves beyond isolated chatbot use, the next question is whether AI can perform an entire workflow. The set broadens perspectives on AI agents and process automation.
Recommended forTechnology founders, CEOs interested in digital transformation, operations, marketing and automation teams.
How to applyChoose a weekly recurring process; identify what machines can do and what requires human approval.
View book set AI & productivity
21 Ngày Thực Chiến Claude, 3 Cấp Độ Dùng AI và Hướng Dẫn No Code Vibe Code
An option for learning AI through continuous practice. Suitable for founders without a programming background who want to use AI, No-code and Vibe Coding to create tools or optimize work.
Recommended forAI beginners, nontechnical founders, marketers and online business professionals.
View book Marketing & sales
Chiến Lược Bán Hàng Đỉnh Cao + Bán Chạy Như Điên
Books for founders wanting to strengthen sales thinking, from approaching customers to building a system that helps products gain market attention and selection.
Recommended forFounders selling directly, sales managers, shop owners and SMEs.
How to applyIdentify exactly where customers stop before purchasing rather than simply asking how to sell more.
View book bundle Marketing & sales
Combo Làm Marketing Thực Chiến
Suitable for an applied approach to marketing. CEOs need not perform every marketing activity themselves, but must understand enough to ask the right questions and evaluate the team's strategy.
Recommended forFounders, SME owners, new marketers and people directly managing marketing.
View book bundle Entrepreneurship & operations
Combo Khởi Nghiệp Bán Lẻ: Bí Quyết Thành Công và Giàu Có Bằng Những Cửa Hàng Đông Khách
Books for people interested in stores and retail. Opening a physical outlet requires founders to simultaneously address location, products, inventory, revenue per unit of space and the shopping experience.
Recommended forPeople preparing to open a store, shop owners and retail founders.
View book bundle Entrepreneurship & operations
Combo Khởi Nghiệp Kinh Doanh Ít Vốn
Limited capital can require founders to run smaller tests, validate demand earlier and use resources with greater discipline. This is a suitable perspective before investing all resources in a model.
Recommended forPeople preparing to start a business, sell online or test a model before investing heavily.
How to applyIdentify the smallest version of the model capable of generating paying customers.
View book bundle Foreign languages & self-directed learning
Giải Thích Ngữ Pháp Tiếng Anh: Tự Học Từ Cơ Bản Đến Nâng Cao
English helps business professionals access technology materials, market reports, AI tools and international communities directly. This is a supporting choice for founders strengthening their self-learning foundation.
Recommended forFounders needing stronger basic English and people who frequently read international materials.
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SUGGESTED ROADMAP
Choose books by business stage
You do not need to read everything at once. Prioritize knowledge closely related to the decision you need to make now.
Preparing to start a business
- Khởi Nghiệp Kinh Doanh Ít Vốn
- Kiếm Tiền, Giữ Tiền, Đầu Tư
- Marketing Thực Chiến
Have a product, need customers
- Chiến Lược Bán Hàng Đỉnh Cao
- Marketing Thực Chiến
- Khởi Nghiệp Bán Lẻ
The business is beginning to grow
- Tâm lý học về tiền
- 8 Cách Huy Động Vốn
- Claude AI Thực Chiến
Want to upgrade your systems
- AI Agent Thực Chiến
- OpenClaw Tự Động Hoá
- 21 Ngày Thực Chiến Claude
BÀI HỌC KINH DOANH PERSPECTIVE
Read to make better decisions
A business book becomes truly valuable when an idea in it leads to a small change in how we make decisions, sell, manage money or run a business.
We do not evaluate books by page count or the number of concepts. What matters more is the new questions readers can ask about their businesses after closing the book.
Explore more business lessonsSTART WITH YOUR CURRENT NEED
Do not try to read an entire bookshelf
If your current challenge is money, start with finance. If the business lacks customers, read about marketing and sales. If the team is overwhelmed by repetitive work, explore AI and automation.
Reading what you need can sometimes be more valuable than reading a lot.Choose your first book Explore the BHKD Library