Clear information. The right connections.

Retail | Supermarkets | Food | Consumer Goods | Franchising

Priority connection area: Ho Chi Minh City, especially partners with premises or local outlet-development capabilities.

Seeking connections with: Investors, premises owners, franchise partners, and outlet-development partners

From suitable premises to a systematically managed outlet

OsiFood is a convenience food store chain retailing essential consumer goods, fresh food, frozen food, vegetables, fruit, household chemicals, cosmetics, and household goods.

Rather than leaving investors to start from zero with product categories, sourcing, store design, shelving, management software, recruitment, and opening arrangements, OsiFood’s franchise model aims to provide a reference system that helps partners establish outlets more systematically from the outset.

OsiFood is currently connecting with individuals and organizations with premises, investment resources, or market-development capabilities who are interested in modern retail.

ABOUT OSIFOOD

According to its official website, OsiFood is a convenience food store chain under Công ty TNHH Sản Xuất Thương Mại Dịch Vụ Nhật Minh Bakery.

The chain officially launched on February 20, 2022, with its first three stores in Bình Thạnh, District 4, and Thủ Đức City. The OSIFOOD website previously announced a milestone of 18 stores. According to an update confirmed for BHKD Connect on September 28, 2026, the brand currently has 18 operating stores. OSIFOOD prioritizes franchise connections and outlet development in Ho Chi Minh City.

OsiFood positions its brand with the message:

“OsiFood, Your Everyday Destination.”

This direction reflects essential consumer retail, where customers need not shop only on special occasions but may return regularly for food and everyday goods.

WHAT DOES OSIFOOD SELL?

OsiFood’s product categories focus on households’ recurring consumption needs.

The brand’s published categories include:

• Vegetables and root vegetables
• Domestic and imported fruit
• Meat, eggs, and seafood
• Fresh food
• Frozen and chilled food
• Prepared ingredients
• Staples, noodles, and dry food
• Milk and dairy products
• Confectionery
• Beverages
• Household chemicals and cosmetics
• Personal care
• Household goods
• Other essential consumer goods

OsiFood’s e-commerce website continues to maintain a large assortment spanning fresh food, FMCG, and personal care.

This enables an OsiFood outlet to serve multiple shopping needs within a neighborhood rather than depend on a single product group.

PARTNERSHIP OPPORTUNITIES

Franchise a retail system instead of building every part yourself

A retail store involves more than renting premises and putting goods on shelves.

Investors must address several challenges at once:

• Which premises are suitable?
• How much floor area does the store need?
• How should shelving be arranged to optimize the shopping experience?
• Which product categories should be stocked?
• What inventory level is appropriate?
• How should prices and promotions be managed?
• How can near-expiry stock and losses be controlled?
• How should employees be recruited and trained?
• How should the opening attract the first customers?
• How can customers be encouraged to shop regularly?

The core value of franchising therefore extends beyond using a brand name.

What investors need is an operational structure they can reference and implement.

OsiFood structures its partnership model around this approach.

WHO OSIFOOD WANTS TO CONNECT WITH

1. Premises owners

Suitable for people who own premises in:

• Densely populated residential areas
• Apartment buildings
• Urban developments
• Commercial streets
• New residential areas
• Areas with recurring demand for food and consumer goods

Instead of only leasing the space, owners can explore direct participation in the business if conditions are suitable.

2. Investors seeking to enter retail

For people with capital but no experience building a supermarket system from scratch.

Franchising gives investors access to an existing brand, product-category direction, and reference operating structure.

3. Traditional store operators

Grocery, food store, or local outlet owners can explore upgrading to a retail model with brand identity and clearer management systems.

The transition needs assessment based on premises, existing revenue, customer mix, and investment capacity.

4. Market-development partners

OsiFood can also connect with individuals, businesses, or organizations able to find premises, develop territories, and expand outlet networks.

OUTLET MODEL

The Connect profile currently outlines two indicative scales to help screen investment opportunities.

Model 1: Neighborhood outlet

Indicative size: approximately 100m²

Suitable for areas with:

• A relatively stable residential population
• Recurring demand for food
• Nearby apartment buildings or residential clusters
• Moderate commercial floor space
• Convenient access

The model aims to create a compact outlet with products meeting nearby residents’ everyday essentials.

Investment level: Being updated according to current policy.

Model 2: Larger supermarket

Indicative size: approximately 500m²

Suitable for areas with:

• A large residential population
• Diverse shopping needs
• Sufficiently large commercial premises
• Capacity for a deeper product assortment
• Space for multiple functional zones

This model can offer a broader product range and shopping experience than a neighborhood outlet.

Investment level: Being updated according to the premises plan.

Note: OsiFood’s website franchise page previously advertised a model for 80–200m² premises and a starting investment level in 2023. As franchise policies may have changed, old figures should not be treated as current quotations without renewed confirmation from OsiFood.

WHAT SUPPORT MAY FRANCHISE PARTNERS RECEIVE?

Through the BHKD Connect ecosystem, franchise partners can receive connections to a complete range of tax, accounting, and electronic-invoicing services. Service scope, providers, and costs will be discussed according to each outlet’s needs.

OsiFood’s previously published franchise materials introduced several partner-support categories. Specific conditions must be reconfirmed in the current franchise policy before signing.

1. Premises assessment

Preliminary analysis of factors such as:

• Location
• Population density
• Accessibility
• Competitive landscape
• Customer characteristics
• Premises size

The objective is to avoid selecting a model based solely on floor area without considering actual market demand.

2. Selecting a suitable model

Not every area needs a large supermarket.

Outlet scale needs to balance:

Premises + population density + purchasing power + investment capital + operating costs.

3. Design and brand identity direction

Including guidance for:

• Storefront
• Signage
• Brand colors
• Sales floor
• Shelving layout
• Product-category zones
• Customer movement flow

4. Product assortment

One of retail’s hardest decisions is:

What to sell, how much to sell, and how much stock to hold.

The system can provide a reference for developing a category mix suitable for the store model.

5. Ordering and management systems

OsiFood’s franchise materials previously mentioned an ordering system and store operating software. Scope, costs, and usage conditions must be clearly stated in the current franchise agreement.

6. Staff training

Areas requiring standardization may include:

• Sales procedures
• Product displays
• Stocktaking
• Customer care
• Outlet management
• Daily operating procedures

7. Marketing and opening

OsiFood continues running customer offers and demand-generation activities. The brand also maintains an online store and a membership program.

For franchise outlets, opening and ongoing marketing support must be confirmed separately under the partnership policy.

OSIFOOD DOES MORE THAN OFFLINE SALES

OsiFood currently maintains an online store at osifood.vn offering food and consumer goods.

The website publishes order processing, delivery, and shipping-support policies under specific conditions.

Some OsiFood outlets also appear on ShopeeFood in Ho Chi Minh City.

This indicates an online-and-offline retail model rather than complete dependence on store footfall.

For investors, this is worth considering when assessing customer reach around the outlet.

INVESTMENT STRUCTURE TO ACCOUNT FOR IN FULL

Investors should not ask only:

“How much is the franchise fee?”

The more important question is:

“How much total capital must be prepared for the store to operate steadily?”

A complete investment plan usually needs to consider these cost categories:

1. Franchise fee
2. Design and construction
3. Signage and brand identity
4. Display shelving
5. Freezers, chillers, and equipment
6. POS system and management software
7. Cameras and store equipment
8. Initial inventory
9. Recruitment and training costs
10. Opening marketing
11. Premises rent and deposit
12. Working capital for the first months of operation

Current total investment: Awaiting an update from OsiFood.

BHKD Connect does not substitute old capital figures or estimates for the business’s current quotation.

FACTORS TO ASSESS BEFORE INVESTING

Franchising reduces part of the work of building a system yourself, but does not eliminate business risk.

Each store’s performance still depends on:

• Premises quality
• Rent
• Local purchasing power
• Competition
• Product mix
• Profit margin
• Product damage and spoilage rate
• Expired products
• Staffing costs
• Electricity and operating costs
• Inventory control capability
• The investor’s management capability

Before deciding to partner, investors should therefore request complete franchise policies and an indicative financial model from OsiFood.

FIGURES INVESTORS SHOULD ASK ABOUT

A good franchise profile offers more than attractive store photographs.

Investors should clarify at least these metrics:

Total investment: Being updated
Franchise fee: Being updated
Recurring management fee: Being updated
Minimum floor area: Being updated for each model
Standard number of SKUs: Being updated
Initial inventory value: Being updated
Indicative gross margin: Being updated
Staffing costs: Being updated
Break-even sales: Being updated
Recommended working capital: Being updated
Contract term: Being updated
Renewal conditions: Being updated

These figures should come from the business or each outlet’s financial records rather than speculation.

PROPOSED CONNECTION PROCESS

Step 1: Submit preliminary information

The partner provides:

• Full name
• Phone number
• Intended investment area
• Premises status
• Expected floor area
• Estimated budget
• Preferred launch timeline

Step 2: Screen the opportunity

BHKD Connect forwards suitable information to the responsible OsiFood team.

Step 3: Assess the premises

OsiFood discusses and surveys the area’s suitability.

Step 4: Propose a model

Determine a suitable scale based on premises, market, and investment resources.

Step 5: Clarify the financial plan

The partner needs to receive:

• Investment structure
• Fees
• Equipment list
• Initial inventory
• Expected operating costs
• Support policies

Step 6: Due diligence and signing

Investors independently assess the business plan, contract, and both parties’ obligations before deciding.

Step 7: Setup and opening

Carry out design, construction, stocking, recruitment, training, and operational preparation.

WHO IS THIS OPPORTUNITY SUITABLE FOR?

OsiFood may be worth exploring further if you:

• Have premises but have not chosen a business model
• Want to enter food and consumer-goods retail
• Have capital and are seeking an established-brand model
• Operate a traditional store and want to explore an upgrade
• Have retail experience and want to develop more outlets
• Can develop markets in residential areas or urban developments

Conversely, investors with very limited reserve capital, unstable premises, or expectations of an “invest and earn automatically” model should assess carefully before proceeding.

OSIFOOD IS SEEKING

Investors

With financial resources and a desire to enter retail.

Premises owners

With suitable locations in residential, urban, or commercial areas.

Franchise partners

Seeking direct ownership and operation of an OsiFood store.

Market-development partners

Able to source premises and develop the network in new areas.

Resource partners

With products, services, or capabilities that complement the retail ecosystem.

BRAND INFORMATION

Brand: OsiFood

Sector: Food and consumer-goods retail

Model: Convenience food store chain, supermarkets, and franchising

Network launch: 2022

Current size: 18 operating stores, as confirmed by the brand to BHKD Connect on September 28, 2026.

Website: osifood.vn

Official Facebook page: https://www.facebook.com/thucphamosifood

Published business address: 131 Vũ Tùng, Ward 2, Bình Thạnh District, Ho Chi Minh City.

Published hotline: 0919 439 489

Email: osifood2808@gmail.com

PROFILE STATUS ON BHKD CONNECT

Open for connections

BHKD Connect is an information platform connecting interested parties with business-opportunity providers.

The figure of 18 operating stores was updated following brand confirmation on September 28, 2026. Investment capital, revenue, profit, payback periods, and franchise policies must be checked against OSIFOOD’s current documents and terms before deciding.

BHKD Connect does not treat promotional revenue or profit information as a guarantee of investment results.

CONNECT WITH OSIFOOD

Do you have good premises but are unsure what business to operate?

Do you want to enter retail without building the entire system from scratch?

Or are you looking for a supermarket model to develop in your area?

Submit a preliminary profile so BHKD Connect can forward your needs to the responsible OsiFood team.

Information to prepare:

Full name
Phone number
Province or city of intended investment
Proposed area
Whether you already have premises
Floor area of the premises
Estimated budget
Preferred launch timeline
Current business experience

REGISTER FOR AN OSIFOOD FRANCHISE CONNECTION

Clear information. The right connections.

BHKD Connect

Content based on the profile and confirmation provided on September 28, 2026. Website OSIFOOD · Official fanpage.