E-commerce & Sales

Marketplaces, social commerce, online stores and conversion optimization.

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Illustration of the 10,000-SKU content challenge, featuring a product catalogue and a content professional

10,000 SKUs and the challenge a manual content team struggles to solve

Thu Thi Ecom examines content operations for thousands of SKUs: facts versus copy, product schemas, data enrichment, channel templates and AI-assisted quality assurance.

A seller and business customer discuss a proposal, BHKD illustrative image

Guides

E-commerce & Sales7 min

How to make a clear B2B quotation: Template and checklist

A guide to B2B quotations covering objectives, scope, price, timing, and next steps. A practice template for services, products, and small business owners.

A salesperson on the phone beside product samples, illustrative image

Guides

E-commerce & Sales6 min

Following up after a quotation: five conversation templates that create a next step

B2B quotation follow-up templates for nonresponses, comparison, approval waits and insufficient budgets. Includes timing and when to stop contacting.

A business owner and employee review a sales opportunity board, BHKD illustrative image

Case studies

E-commerce & Sales7 min

The B2B sales pipeline: find bottlenecks from first contact to completed orders

Manage a simple sales pipeline with stage criteria, conversion formulas and a hypothetical scenario to distinguish numerous quotations from genuine opportunities.

A shop owner welcoming a returning customer, illustrating the retention journey

Guides

E-commerce & Sales7 min

Customer retention: what to do after the first order

A post-purchase care roadmap for shops and SMEs: check the experience, segment customers, choose contact timing and measure second orders.

A seller uses a phone to support a customer after their first order; illustration

Guides

E-commerce & Sales6 min

Post-purchase customer service messages: 5 situations and how to use them

Five post-purchase message templates: delivery confirmation, usage guidance, experience check-ins, problem resolution and replenishment reminders. Includes a pre-send checklist.

Illustration comparing discount vouchers and customer support

Case studies

E-commerce & Sales7 min

Vouchers or service: Where should you invest to bring customers back?

A hypothetical comparison of discounts and post-purchase support, a contribution formula, and experiment design to avoid confusing order volume with effectiveness.

A store owner reviews business records with the question: CAC or LTV?

Guides

E-commerce & Sales8 min

What are CAC and LTV? Calculating acquisition costs and customer value

How to calculate CAC for new customers, contribution-based LTV and a suitable observation window. Examples help distinguish the cost of an order from the cost of acquiring a customer.

A seller packs products and asks how much each order earns

Guides

E-commerce & Sales7 min

How to calculate profit per order after marketplace fees, advertising and returns

A two-scenario order calculator with transparent formulas for shop owners: product cost, fees, shipping, advertising and returns. Distinguish contribution from net profit.

Two shop operators reviewing eight weeks of figures and asking whether the shop is profitable

Case studies

E-commerce & Sales8 min

Practice case: shop revenue grows 25% in eight weeks—why does profit fall?

A simulated eight-week table covering orders, revenue, variable costs, advertising and fixed costs. Find bottlenecks before increasing the budget.

Four calculations before growing revenue

Guides

E-commerce & Sales5 min

Profitable selling: Four calculations to clarify before growing revenue

A roadmap for online sellers to review advertising, discounts, order value, and returning customers.

Guides

E-commerce & Sales5 min

What is break-even ROAS? Calculate it to avoid losing more as you advertise more

A contribution-margin-based break-even ROAS formula, a VND 300,000 order example and reconciliation of cancellations and returns.

How much more must you sell after a 10% discount?

Guides

E-commerce & Sales5 min

How many more orders does a 10% discount require to maintain contribution?

Calculating the volume needed to offset a discount, an example rising from 100 to 150 orders and costs easily overlooked during a sale.

Guides

E-commerce & Sales5 min

What is AOV? Five ways to increase order value while maintaining efficiency

Calculate AOV and design cross-sells, bundles and incentive thresholds, with an example checking contribution.

How to calculate the repeat customer rate

Guides

E-commerce & Sales5 min

Calculate repeat customer rates and find out why customers have not returned

Measure repeat purchases by cohort, choose 30-, 60- or 90-day windows and design post-purchase care.

Product-page optimization: which information should you fix first?

Guides

E-commerce & Sales7 min

Product-page optimization: which information should you fix first?

A review sequence that helps teams focus on elements likely to affect purchasing decisions.

Social commerce is a system, not just a livestream

Lessons

E-commerce & Sales6 min

Social commerce is a system

A system perspective on content, interaction, order operations and post-purchase care.