AnalysisProfitable F&B management: five priorities and a 30-day plan
Analyze break-even sales, food costs, menu economics, staffing and cash flow, with worked examples and a 30-day improvement plan.
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The latest analysis, guides and lessons from our editorial team.
Analysis
GuidesHow to write clear ChatGPT prompts: five common mistakes
Fix missing context, facts and output criteria in ChatGPT requests, with prompts and exercises for marketers and shop owners.
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GuidesHow to check ChatGPT answers before publishing or deciding
Check sources, figures, dates and assumptions in ChatGPT answers with a review prompt and practical exercise.
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GuidesChatGPT in daily work: three small workflows for shop owners
Use ChatGPT for content planning, customer replies and work summaries with prepared inputs, draft review and real time measurement.
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GuidesWrite product descriptions with ChatGPT: start with verified product data
A five-step workflow for product descriptions, with a prompt, a tote bag example and a pre-publication checklist.
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GuidesDraft customer replies with ChatGPT without making unsupported promises
A prompt and review workflow for customer replies: classify the request, check policy, handle missing facts and escalate when needed.
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GuidesChatGPT beginner’s guide: 7 practical steps
Learn how to start with ChatGPT, write clear requests, refine answers and practice for 15 minutes with prompts for learning, work and business.
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GuidesChoosing a B2B trade show: A crowd is not a customer fit
A practical SME framework for assessing buyer fit, checking visitor data and deciding whether to exhibit or attend as a visitor.
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GuidesTrade show budgeting: Count the full cost before forecasting sales
Build a trade show budget, distinguish cash outlays from resource costs, and calculate cost per qualified opportunity and illustrative break-even sales.
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GuidesA buyer-ready trade show profile: Make the next decision easier
A buyer-profile checklist covering priority products, supply capability, samples, quotation inputs and a concise meeting invitation.
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GuidesAfter the trade show: A 30-day plan to keep buyer conversations moving
A post-show buyer follow-up schedule, opportunity qualification, personalized email template and metrics from meeting to trial order.
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Lessons5 trade show lessons from the founder of Dh Foods
Lessons from Dh Foods founder Nguyễn Trung Dũng on booth preparation, product samples, buyer meetings and following up after trade shows.
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NewsTechHub seeks partners for its computer and phone repair chain
TechHub presents a capital partnership proposal for computer and phone repair stores. Contact Việt Anh on 0986 765 997 to discuss the model.
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NewsHCMC calls for an end to business red tape
The message on Vietnamese Entrepreneurs’ Day, 13 October 2026, and a business perspective on delays, accountability and tracking administrative issues.
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AnalysisAI productivity gains: Why business profits lag behind
What 2026 evidence from McKinsey, Singapore and Stanford reveals about the gap between individual AI productivity and business profits.
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AnalysisFrom a plastic container to a business opportunity: a founder born in 1992 returns from the US to Vietnam’s US$4.6 billion shrimp export sector
The IBAS story offers a perspective on finding opportunities in packaging, transport costs and supply-model design in Vietnam’s shrimp sector.
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NewsDat Bike wins green transition award: technology that solves an everyday inconvenience
Dat Bike ERA’s integrated charging earns recognition at Better Choice Awards 2026 and offers a lesson in innovating around everyday customer inconvenience.
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Analysis10,000 SKUs and the challenge a manual content team struggles to solve
Thu Thi Ecom examines content operations for thousands of SKUs: facts versus copy, product schemas, data enrichment, channel templates and AI-assisted quality assurance.
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Guides7 Claude prompts to support 30 days of Facebook content
Seven Claude prompts for analysing posts, planning 30 days, drafting hooks and content, and evaluating Facebook performance, with verification and review guidance.
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GuidesHard-to-copy competitive advantage: where should a small business start?
Distinguish differentiation from competitive advantage and choose capabilities using customer evidence, replication difficulty and profitability.
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GuidesA competitor cuts prices by 20%: should you match or hold your price?
How to assess a competitor’s price cut: compare equivalent offers, calculate contribution, run a limited test and define stop conditions. Includes an illustrative calculation.
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GuidesA 90-day plan to build competitive advantage: choose one promise and deliver it
A 90-day SME roadmap: choose a capability, establish a baseline, run a limited experiment and standardise what creates customer value.
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GuidesWhen customers say “they are cheaper”: how to retain them beyond discounts
How to respond when customers compare competitor prices: identify the real concern, demonstrate value, limit incentives and measure outcomes by customer group. Includes a sample conversation.
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GuidesMake or buy: do not turn the SUNHOUSE lesson into a rush to build a factory
A make-or-buy framework for SMEs comparing total costs, quality, volume, resources and switching flexibility, with an illustrative cost threshold.
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Case studiesSUNHOUSE: how to compete with a bigger, stronger rival
How SUNHOUSE changed its cost structure to overcome a competitive disadvantage, plus four questions for building an advantage rivals cannot easily copy.
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LessonsWhen what you carry within exceeds what you show: the quiet power of presence
A reflection on presence: developing inner strength, communicating with composure and revealing your values through everyday actions.
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NewsBy 31 December 2026: social media, telecoms and securities accounts must link to VNeID
Understand the VNeID linking deadline for accounts created before 28 September 2026, the banking exception and preparation for online businesses.
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AnalysisBusinesses inactive for years may still face VND 100 million in accumulated penalties and charges: expert calls for reform
VND 100 million is not a universal fine. Understand outstanding obligations, the business-license fee policy and proposals for inactive businesses.
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AnalysisNew entity in Trung Nguyên trademark records: G7 and Aura Energy
G7, Aura Energy and Energy Café records name Trung Nguyên Legend’s brand-development entity. What does this reveal about intellectual property management?
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NewsPaid leave on November 24, 2026: Who is entitled?
November 24, Vietnam Culture Day, is a fully paid public holiday under Resolution 28/2026/QH16. Distinguish the rule already in force from the proposed four-day break.
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AnalysisMoving customers off marketplaces: costs, trust and owned channels
An analysis of building owned sales channels alongside Shopee, TikTok Shop and Lazada: actual costs, trust, policies, data and a 30-day experiment for business owners.
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AnalysisWhy are bankruptcies among Japan’s century-old businesses rising sharply?
An analysis of bankruptcies among Japan’s century-old businesses: cost pressures, succession, governance and adaptability. Includes original TDB data and a checklist for SME owners.
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GuidesBusiness coordination management: a roadmap for owners and managers
A roadmap for resolving disagreements, reporting problems and learning from experience in SMEs. Includes a diagnostic table, scenarios and action templates for specific bottlenecks.
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GuidesResolving cross-department disagreements: 5 practical steps
A management guide to resolving disagreements through goals, facts, criteria and decision ownership. Includes a conversation template and a sales–operations scenario.
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GuidesReport a problem with options: A five-part template
A problem-reporting template for SME managers: facts, impact, options, recommendation, and decision deadline. Includes before-and-after examples and principles for early reporting.
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GuidesPost-project retrospectives: a 45-minute template for SMEs
A retrospective template for management teams: reconstruct events, analyze conditions, choose one improvement and test it on the next project.
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AnalysisSpeed Coffee: why file in the US before Vietnam?
An analysis of Trung Nguyên's trademark preparations, takeaway coffee positioning, mobile cart operations and unit economics. Filing in the US does not mean a US outlet has opened.
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LessonsBenjamin Franklin and the 13 virtues for building self-discipline
Benjamin Franklin’s journey and his 13-virtue method: Five lessons on discipline, attention, and resources, with a suggested 30-day practice.
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News5 Vietnamese businesswomen enter Fortune's 2026 Asia Top 100
Fortune recognizes 5 Vietnamese women leaders in 2026. Explore their rankings, corporate roles and the organizational capabilities behind lasting success.
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NewsLearning enterprise workshop at VOH, October 8, 2026
Information on the October 8, 2026 workshop at VOH Theater: content, speakers, venue, registration form and contacts. The announced October 5 registration deadline has passed.
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NewsGoogle seeks stronger AI cooperation with Vietnam
Google expressed its wish to expand AI cooperation at a meeting on October 5, 2026. A look at previously announced initiatives and practical applications for businesses.
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GuidesStartup team management: a practical roadmap for founders
A roadmap for managing a small team through three steps: onboarding, performance feedback and preserving operational knowledge. Includes a self-review table, scenarios and links to practical templates.
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GuidesStartup onboarding: A 30-day plan template for new hires
A 30-day onboarding template for small teams: Prepare inputs, learn through practice cases, and check outputs. Includes an interactive checklist for founders and mentors.
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GuidesPerformance feedback: an evidence-based conversation template
How to give feedback when work falls short: the situation, standards, impact, listening and next steps. Includes a conversation template, examples and the distinction between feedback and one-to-one meetings.
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GuidesRetaining business knowledge: a handover template for staffing changes
How to map knowledge, record exceptions, assign update responsibilities and test knowledge transfer in a small team. Includes sample tables and staffing-change scenarios.
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GuidesStartup priorities: a founder's task-selection template
A priority-management framework for founders: distinguish urgent work, choose the outcome to protect, check resources and create a pause list. Includes templates and practice scenarios.
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GuidesHow to calculate team capacity before accepting more work
Estimate a small team's available hours, workload and resource gaps. Includes a five-person example, template tables and role-specific bottleneck checks.
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GuidesFounder decision journal: An easy seven-field template
A founder decision journal template covering context, assumptions, options, trade-offs, and review points. Learn to assess the decision-making process through a business scenario.
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GuidesStartup work handoffs: a template and verification method
A work handoff template covering outputs, decision authority, exceptions and an independent execution test. Helps founders identify gaps in their guidance.
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GuidesOperational error costs: a formula and startup example
Distinguish additional cash expenditure from lost time, and calculate rework and error-handling costs through a concrete example. Includes a tracking table to avoid double counting.
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GuidesCustomer feedback: classify it and improve your startup
A framework for classifying customer feedback, questions about actual experiences and an improvement-priority table. Avoid following the loudest opinion or promising to fix everything.
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GuidesA 90-day startup plan: a founder's template
A 90-day planning template covering goals, evidence, resources, checkpoints and stopping conditions. Includes an interactive checklist for founders to review before implementation.
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GuidesEvaluating business experiments: continue or stop?
An experiment review template covering hypotheses, data, costs, side effects and three decision paths. Avoid confusing a high volume of activity with evidence of growth.
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GuidesHiring or outsourcing for startups: How to choose
A comparison of in-house hiring and outsourcing, a brief template, ways to account for management effort, and website, marketing, and operational scenarios for founders.
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GuidesAn employee 1:1 meeting template for founders
A 1:1 agenda, open questions, feedback methods and commitment tracking. Distinguish it from status reporting so founders can understand bottlenecks and support their teams.
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Case studiesFast growth and operational overload: a hypothetical startup case
A hypothetical case of growth from 360 to 600 weekly orders: calculate workload, interpret errors and choose a growth approach. Includes a founder decision-making exercise.
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GuidesStartup management: a minimum system for founders
A small-startup management roadmap: clarify priorities, delegate authority, measure results, control cash, develop managers and run meetings that produce decisions. Includes checklists and practical templates.
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GuidesA decision authority matrix for startups
A delegation matrix template with decision owners, limits, escalation conditions and response deadlines. Includes examples of quotations, refunds and project scope changes.
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GuidesKPIs and OKRs for startups: differences and practical application
Compare KPIs and OKRs, sample objectives for sales and customer service, metric definitions and ways to avoid improving reports without improving the business.
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GuidesBurn rate and runway: How to calculate them for a startup
Net burn and runway formulas, a cash-in/cash-out example, and an on-page calculator. Understand available cash, one-off spending, and the limits of average-based estimates.
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ChecklistsWhen does a startup need its first manager?
First-manager hiring checklist: identify the bottleneck, define the role's outcomes, choose promotion or external recruitment and design a 30-60-90-day roadmap.
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GuidesA weekly operations meeting template for startups
A 45-minute agenda, decision minutes template, preparation checklist and a sales-versus-operations scenario. Helps founders turn weekly reporting into actions with named owners.
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Case studiesNgô Á Quân: from reporter to Longfor billionaire
How Wu Yajun built Longfor from her home-buying experience, and how her wealth ranking changed after her 2012 divorce, viewed through product development and ownership governance.
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NewsAryon workshop: Leading Change, October 9, 2026
A Leading Change workshop for startup and SME founders, CEOs and management teams, with Dr. Thục Lê and Huyền Nguyễn, MBA, in Ho Chi Minh City on October 9, 2026.
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LessonsTaking Vietnamese spices global: Lessons from Dh Foods
From Nguyễn Trung Dũng and Dh Foods’ experience, explore tastes, usage, and distribution channels when bringing Vietnamese products to the world.
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Case studiesStartup negotiations with buyers: lessons from Dh Foods
An unmet buyer need led Dh Foods to develop a new spice range. Lessons in customer listening, negotiation leverage and disciplined commitments.
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NewsBanks offer everything from chicken housing and a kindergarten to a petrol station to recover debts
Debt-sale and asset-auction notices show portfolios ranging from land to poultry equipment, school buildings and petrol facilities. Collateral value and the ability to collect cash are different issues.
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NewsĐặng Lê Nguyên Vũ's Trung Nguyên recruits mobile coffee sellers: income of VND 10–12 million per month
Trung Nguyên Franchising is recruiting mobile coffee cart staff in Hà Nội, with no experience required. Full-time income is VND 10–12 million per month, including base pay and allowances.
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GuidesMaking a business less dependent on its owner: start with five bottlenecks
A roadmap for small business owners: identify tasks requiring the owner, standardize outputs, delegate within defined limits and test a process on one task.
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GuidesOne-page SOP template: Structure and a completed example
What is an SOP? A one-page template covering inputs, roles, steps, completion standards, and exceptions. Includes an order-checking example before handover.
Read moreGuidesAssigning work: six things to clarify before saying 'Use your initiative'
A delegation framework covering goals, deliverables, owners, decision rights, resources and checkpoints. Includes a brief template and order-handoff scenario.
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GuidesInventory management for stores: 6 steps to find where capital is tied up
A guide to stocktaking, classifying slow-moving stock, identifying causes and choosing actions. A practical checklist for stores and online sellers.
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GuidesHow to calculate inventory turnover and days in inventory
Cost of goods sold divided by average inventory, a 90-day example, and how to distinguish selling price, cost, days in inventory and days of stock remaining.
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Case studiesClearing inventory: discounts or bundles? A scenario to calculate before choosing
Compare discounts and bundles using a hypothetical example: cash collected, items shipped, contribution and remaining stock. Learn how to run a small trial before expanding.
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GuidesHow to make a clear B2B quotation: Template and checklist
A guide to B2B quotations covering objectives, scope, price, timing, and next steps. A practice template for services, products, and small business owners.
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GuidesFollowing up after a quotation: five conversation templates that create a next step
B2B quotation follow-up templates for nonresponses, comparison, approval waits and insufficient budgets. Includes timing and when to stop contacting.
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Case studiesThe B2B sales pipeline: find bottlenecks from first contact to completed orders
Manage a simple sales pipeline with stage criteria, conversion formulas and a hypothetical scenario to distinguish numerous quotations from genuine opportunities.
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GuidesCustomer retention: what to do after the first order
A post-purchase care roadmap for shops and SMEs: check the experience, segment customers, choose contact timing and measure second orders.
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GuidesPost-purchase customer service messages: 5 situations and how to use them
Five post-purchase message templates: delivery confirmation, usage guidance, experience check-ins, problem resolution and replenishment reminders. Includes a pre-send checklist.
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Case studiesVouchers or service: Where should you invest to bring customers back?
A hypothetical comparison of discounts and post-purchase support, a contribution formula, and experiment design to avoid confusing order volume with effectiveness.
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GuidesFinding business partners: seven steps to start working together
Define a suitable partner, write a clear invitation and design a small trial. A roadmap for founders, business owners and business development professionals.
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GuidesA one-page business partnership profile template and example
A six-part partner-search profile: capabilities, customers, resources, needs, trial plan and contact. Includes a ready-to-fill template and illustrative example.
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ChecklistsA partner assessment checklist before business collaboration
Review goals, capabilities, contacts, responsibilities, costs, data and how to stop a trial. An interactive checklist helps prepare the partner discussion.
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NewsVND 540,000 social assistance: who qualifies for the new 2026 benchmark?
Decree 335/2026/NĐ-CP takes effect on October 5, 2026. Understand eligible groups, benefit multipliers and transitional provisions from July 1, 2026.
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NewsTax Department plans an anti-invoice-fraud conference on October 1–2, 2026
The planned October 1–2, 2026 conference will share experience in preventing illegal invoice trading. A business perspective on transaction-document management.
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LessonsTrung Nguyên: 30 years from a 2.8 m² coffee roaster to a big dream
From its 1996 beginnings in Buôn Ma Thuột, Trung Nguyên's story offers lessons in vision, resources and persistence in brand building.
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NewsBIDV offers nearly VND 625 billion in Ba Huân-related debt
BIDV announces the sale of debt owed by two Ba Huân businesses, totaling approximately VND 624.85 billion. Collateral includes land, factories, machinery, receivables and inventory.
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NewsLê Hoàng Diệp Thảo speaks out, denying information about her private life and Ba Vàng Pagoda
Lê Hoàng Diệp Thảo publicly responded to information about her private life, saying she had never known the person referred to as “the master” and had never visited Ba Vàng Pagoda.
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AnalysisHo Chi Minh City’s traditional markets seek renewed vitality through tourism
From making wooden clogs and tailoring áo dài to nighttime dining, Tân Định, Bình Tây, and Bến Thành markets seek growth through cultural and tourism experiences.
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LessonsKnowing how to say no is also a way to be kind
Kindness does not mean accepting every request. Clear boundaries can help us keep promises, respect others and remember ourselves.
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LessonsBeing busy does not mean living meaningfully
A full schedule can deliver achievements, but it can also obscure what we are missing. Look again at where your time and attention are going.
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LessonsDo not wait for success to start caring for loved ones
'When things improve, I'll make time for family.' But care need not wait for a perfect day; sometimes it begins with a phone call today.
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LessonsFailure at one stage does not mean the whole journey is wrong
A job falling apart, an unfinished plan or an unsuitable choice does not define who we are. Look back at what happened before choosing the next step.
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LessonsAn ordinary day is worth remembering too
Between major milestones, life is made of countless meals, caring questions and quiet moments. Recognizing them can change how we see a day.
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LessonsOur journeys: what remains after the milestones?
From first steps to old age, we pass many milestones. Perhaps what matters most is how we live, love and treat others along the way.
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AnalysisHow ChatGPT Ads work: a perspective for Vietnamese marketers
ChatGPT Ads have begun expanding to Vietnam. Explore placements, ad-selection signals, privacy, buying options and a preparation checklist for marketers.
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GuidesWhat are CAC and LTV? Calculating acquisition costs and customer value
How to calculate CAC for new customers, contribution-based LTV and a suitable observation window. Examples help distinguish the cost of an order from the cost of acquiring a customer.
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GuidesHow to calculate profit per order after marketplace fees, advertising and returns
A two-scenario order calculator with transparent formulas for shop owners: product cost, fees, shipping, advertising and returns. Distinguish contribution from net profit.
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Case studiesPractice case: shop revenue grows 25% in eight weeks—why does profit fall?
A simulated eight-week table covering orders, revenue, variable costs, advertising and fixed costs. Find bottlenecks before increasing the budget.
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NewsDiplomatic Academy of Vietnam recruits ten research assistants from outstanding graduates in 2026
Announcement of ten research assistant positions at two Diplomatic Academy of Vietnam institutes: quotas, eligibility, selection process, and dates. The application deadline has passed.
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GuidesMany views but no orders: check six points before increasing advertising
Find bottlenecks from views to completed orders, with a measurement example and a sequence for improving sales content.
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GuidesA 7-day sales content calendar: each post addresses one reason customers have not bought
A one-week template covering needs discovery, product explanation, evidence, comparisons and a clear invitation to buy.
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GuidesCustomers ask the price then go silent: six responses to keep the consultation moving
Price-response templates, ways to clarify needs and tactful reminders without pressuring customers.
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GuidesProfitable selling: Four calculations to clarify before growing revenue
A roadmap for online sellers to review advertising, discounts, order value, and returning customers.
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GuidesWhat is break-even ROAS? Calculate it to avoid losing more as you advertise more
A contribution-margin-based break-even ROAS formula, a VND 300,000 order example and reconciliation of cancellations and returns.
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GuidesHow many more orders does a 10% discount require to maintain contribution?
Calculating the volume needed to offset a discount, an example rising from 100 to 150 orders and costs easily overlooked during a sale.
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GuidesWhat is AOV? Five ways to increase order value while maintaining efficiency
Calculate AOV and design cross-sells, bundles and incentive thresholds, with an example checking contribution.
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GuidesCalculate repeat customer rates and find out why customers have not returned
Measure repeat purchases by cohort, choose 30-, 60- or 90-day windows and design post-purchase care.
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AnalysisVTI buys an additional 11% of Highlands Coffee: VND 2.3 trillion for control and growth expectations
Analysis of VTI’s purchase of an additional 11% of Highlands Coffee from Jollibee: USD 800 million valuation, control, cash flow, IPO, and lessons for founders.
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AnalysisVingroup and VAST partner on frontier technologies to advance national technological autonomy
The Vingroup–VAST agreement offers a lens on connecting research with markets and the conditions needed to build technological autonomy.
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Analysis“Winds meet clouds at their own altitude”: reflections on a photograph of Vietnamese entrepreneurs
A photograph and the familiar brands mentioned alongside it prompt reflections on production capabilities, credibility and connections in business.
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AnalysisHow do GO! and Bách Hóa Xanh make money from low-priced shopping baskets?
Understanding retail profit through basket mix, purchasing scale, shrinkage, capital turnover and operations. Why do vegetable and fish prices not tell the whole story?
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AnalysisRobots have begun 'working shifts' at Chinese fuel stations
From refueling robots in Changsha to Shanghai trials: costs, reliability, staff roles and automation lessons for businesses.
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AnalysisFor the first time in over 100 years, The Laughing Cow suddenly… stops laughing
Analyzing The Not Laughing Cow through brand assets, buyer psychology, retail, PR, risks and business measurement. What can Vietnamese businesses learn?
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AnalysisFrom technology to transport: which industries produce the most US billionaires?
Finance, technology and traditional industries in the Forbes 400 offer lessons on market demand, competitive advantage and scalability.
Read moreGuidesA former employee wants to returnThree things leaders need to clarify
When a former employee wants to return, leaders need to clarify motivation, previous sticking points, and a new way of working together before agreeing on shared goals.
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AnalysisInner Scorecard là gì?A lesson from Charlie Munger
Warren Buffett described Charlie Munger as judging himself by internal standards. What is an Inner Scorecard, and how can managers apply it?
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Case studiesFrom four hotpot tables to HaidilaoHow did Zhang Yong build an advantage through service?
Zhang Yong started without knowing how to cook Sichuan hotpot, and his first restaurant had only four tables. How Haidilao turned customer dedication into a scalable operating system is a more valuable lesson than brand size alone.
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Case studiesElon Musk stays in a trailer in MemphisWhen speed matters more than comfort
Elon Musk says he is staying in an Airstream in Memphis as AI infrastructure expands. The noteworthy issue is not the contrast between wealth and simple living, but how an executive chooses to be present during a critical phase.
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GuidesActivate ShopeeVIPWhat benefits can users receive?
ShopeeVIP is presented with benefits including membership access, Canva Pro, ChatGPT Go and partner offers. Here is how to activate it and which conditions users should check.
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AnalysisMekong Delta cá linh prices fall in seasonHow to avoid buying the wrong fish instead of juvenile cá linh
Mekong Delta cá linh prices are falling as flood-season supply increases. Buyers should distinguish juvenile cá linh from similar-looking fish and consider the business lessons behind seasonal specialties.
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LessonsThe “Big Fish in a Small Pond” strategyWinning through a niche market
How small businesses choose a valuable niche, build specialized advantages, establish leadership and expand from a proven foundation.
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AnalysisColor Man’s Điền Quân groupstill owes over VND 77 billion in tax
Three entities in the Điền Quân group had over VND 77.1 billion in tax and state-budget obligations as of July 31, 2026, approximately VND 1.35 billion less than the previous disclosure.
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AnalysisInside the components manufacturing plantfor a Vietnamese dollar billionaire's automaker
From Bắc Ninh, a Vietnamese mechanical engineering business is expanding automotive, electric-vehicle and household-appliance component production to participate more deeply in domestic and global supply chains.
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Guides6 business dissolution stepswhen ending operations
A six-step roadmap for preparing a dissolution decision and handling tax, employees, debts, dependent units and closure documents.
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AnalysisBehind a KOL’s trillion-dong “empire”Rapid growth, rapid collapse
An analysis of influence-led business: Why revenue can rise quickly, yet businesses can collapse when trust, products, and operations do not mature together.
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AnalysisVietnam officially introduces penaltiesfor the crypto-asset market
Decree 284/2026/NĐ-CP, effective September 1, 2026, sets a maximum VND 200 million fine for organizations committing crypto-asset violations.
Read moreAnalysisGlobal bond yields reach their highest levelsince 2008: what is happening?
Why global bond yields are rising sharply and how they affect funding costs, exchange rates, equities and Vietnamese businesses' financial decisions.
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AnalysisVND 291.6 trillion on marketplaces in six monthsWhat does this figure mean for sellers?
Ecommerce sales rose 44.11%, but spending is heavily concentrated in Shop Mall stores. What Vietnamese sellers need to change for profitable growth.
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AnalysisHow is AI changing Vietnamese businesses?
An in-depth analysis of how AI is restructuring revenue, costs, operations, staffing, and competitive advantages for Vietnamese companies, with a 90-day adoption roadmap.
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AnalysisC.P. Vietnam to spend over VND 235 billion for76.57% of Les Vergers Du Mekong
C.P. Vietnam signs an agreement to acquire 76.57% of Les Vergers Du Mekong, the company behind Le Fruit and Folliet, for over VND 235 billion.
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AnalysisFour once-prominent companies leavethe stock market: what went wrong?
Lộc Trời, Bamboo Capital, BCG Land and Rạng Đông Holding successively lost public company status and had their trading registrations cancelled. What happened?
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AnalysisTim Cook's 15-year Apple legacyin numbers
From USD 108 billion to USD 416 billion in revenue, a 2.5-billion-device ecosystem and over USD 100 billion in services revenue: how large is Tim Cook's Apple legacy?
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GuidesA 30% reduction in tax payablefor business individuals and small enterprises
Resolution 43/2026/QH16 reduces personal and corporate income tax payable by 30% in 2026 and 2027 for eligible taxpayers with annual revenue no higher than VND 10 billion.
Read moreAnalysisOEM products power KOL brands:High profits, unpredictable risks
OEM shortens the journey from influence to an owned brand, but the advantage lasts only with control of quality, compliance and after-sales responsibilities.
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AnalysisThe one-person business:When an individual operates like an organization
AI and digital platforms expand individual capabilities, but a one-person business is sustainable only when built as a system, not an overloaded job.
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LessonsBầu Đức and HAGL:Recovering after trillion-dong debts
The memorable part of Bầu Đức’s story is not just the fall from the peak, but the willingness to downsize, restructure and begin again when the old model no longer fits.
Read moreLessonsStarting again before sixty:Seven lessons from the Dh Foods CEO
Nguyễn Trung Dũng’s journey of starting over shows that experience matters only when translated into discipline in capital, products, and distribution.
Read moreAnalysisAugust 2026 social briefing:6 notable developments
From new telesales rules and FPT Retail's fine to livestreaming, content responsibility and proposed tax relief for SMEs.
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AnalysisVietnamese family with three billionaires,worth nearly USD 44 billion
Forbes records Phạm Nhật Vượng, Phạm Thu Hương and Phạm Thúy Hằng with combined wealth of USD 43.5 billion, raising multigenerational governance questions.
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AnalysisWho owns ST25's 'World's Best Rice' title?
The Rice Trader has confirmed Vietnam's representative associated with ST25's three awards in 2019, 2023 and 2025, clarifying potentially misleading market promotions.
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AnalysisEight Vietnamese billionaires hold total wealth of USD 54.5 billion
Forbes listed eight Vietnamese representatives in its real-time ranking on August 30, 2026. Phạm Nhật Vượng and Phạm Thu Hương alone had estimated combined wealth of USD 40.6 billion.
Read moreAnalysisA market-reading framework for businesspeople
How to turn market developments into management questions, lessons and testable actions.
Read moreAnalysisReading a market shift from an operator's perspective
Three layers of checks distinguish facts, relevance and decisions to consider.
Read moreLessonsA clear enough reason for customers to choose you
Turn messages from product descriptions into verifiable promises.
Read moreGuidesUse AI for speed, keep humans deciding
A short process for checking outputs before real-world use.
Read moreChecklistsFour questions before choosing a marketing channel
A channel works only when the business understands its customers, promise, buying journey and measurement approach.
Read moreGuidesProduct-page optimization: which information should you fix first?
A review sequence that helps teams focus on elements likely to affect purchasing decisions.
Read moreLessonsSocial commerce is a system
A system perspective on content, interaction, order operations and post-purchase care.
Read moreChecklistsFive metrics to assess together when evaluating content
A checklist to avoid judging content quality solely by engagement.
Read moreLessonsProcedures are not meant to slow businesses down
Good procedures clarify decision rights, standards, and next steps for the team.
Read moreGuidesThree cash-flow questions to check every week
Examining receipt timing, payment timing and money tied up in inventory or receivables.
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