Make or buy: do not turn the SUNHOUSE lesson into a rush to build a factory

A make-or-buy framework for SMEs comparing total costs, quality, volume, resources and switching flexibility, with an illustrative cost threshold.

A business owner and workshop supervisor inspect a kitchenware sample

AI-generated illustration with fictional people, not documentary imagery of a real business.

30-second summary

Consider in-house production when an activity has strategic value, demand is stable enough and you can control quality at a viable total cost. Outsourcing can suit a need for flexibility or specialist capability. Compare equivalent outputs, several volume scenarios and the ability to change course.

Decide on one activity, not the entire business

SUNHOUSE offers a starting point for identifying where a disadvantage originates. A small business might ask whether to package orders, run a warehouse, produce one component or hire a content team. Each activity has different capital, quality and substitutability requirements.

Define the output first: volume, acceptance criteria, timing, defect tolerance and rework responsibility. Comparing a quote for execution alone with an in-house option that includes checking and support creates a mismatch from the start.

Read nextRead the original case: how SUNHOUSE changed its cost structure

Compare total cost rather than the quoted unit price

For outsourcing, include checking, logistics, coordination, defects and rework using supported assumptions. For in-house work, consider supervision, hiring, training, equipment, maintenance, space and unused capacity. Separate sunk costs from costs affected by the decision.

Business.gov.au recommends assessing suppliers on price, reliability, quality and delivery capability. This is general management guidance; its Australian legal and registration provisions are not applied to Vietnamese businesses here.

Questions to ask before making or buying
CriterionQuestion to answer
DemandIs volume stable enough to use planned capacity?
QualityWho accepts the work, fixes defects and pays for rework?
ResourcesAre management capacity and operating funds sufficient for the initial phase?
Switching flexibilityCan the approach change without losing data or prolonged disruption?

Illustrative example: a lower unit cost is not enough

Assume equivalent quality over one month, excluding tax. Outsourcing has total variable costs of VND 45,000 per item. In-house work adds VND 30 million in monthly fixed costs and VND 30,000 variable cost per item. Unchanged shared costs are excluded from the comparison.

At 1,000 items, outsourcing costs VND 45 million and in-house work VND 60 million. At 3,000 items, the totals are VND 135 million and VND 120 million. They are equal at 30,000,000 ÷ (45,000 − 30,000) = 2,000 items per month.

This threshold compares costs under linear assumptions; it is neither a profit break-even point nor an investment recommendation. Assess upfront investment, cash flow, payback and volume risk separately. Fixed costs may rise when capacity is exceeded, requiring recalculation.

Retain control over what makes you distinctive

You do not necessarily need to own every machine to control quality. A hybrid model can retain product design, standards and acceptance testing internally while outsourcing routine work. What matters is the ability to detect and correct deviations.

If a partner holds all operating knowledge and your team cannot assess the output, switching becomes difficult. Clarify documentation, data and access handovers, including the end of the relationship. Review sensitive or complex arrangements against the actual circumstances.

Read nextIdentify capabilities that are genuinely hard to copy

Run a small test before committing to large costs

Test a small batch or operating cycle against agreed standards, recording defects, management time, delivery and total cost. One good sample does not prove reliable high-volume delivery. Also consider lower demand, sudden spikes and key-person absence.

A sound decision may be to keep outsourcing, bring only part in-house or delay investment to gather evidence. Self-sufficiency is not a goal on its own. The goal is to keep customer promises through an operation that can function reliably and withstand change.

Read nextBuild a 90-day plan to test the new capability
3 things business owners should know
  1. Compare both options against equivalent output standards and all relevant costs.
  2. A cost threshold does not replace cash-flow, capacity and risk assessment.
  3. A hybrid model can preserve core capabilities and flexibility.
Key takeaways

Learn from how SUNHOUSE identified its bottleneck, then choose a model suited to your own resources.

Suggested actions

01Choose one activity and define common output standards for both options.
02Calculate low, base and high volume scenarios over the same period.
03Run a pilot and record conditions for scaling, stopping or switching.

Frequently asked questions

Is in-house production always cheaper than outsourcing?

No. Fixed costs, idle capacity, quality issues and management requirements can make in-house work more expensive, especially when demand is unstable.

Does the 2,000-item threshold apply to my business?

Not directly. It follows from the article’s hypothetical inputs. Replace them with your actual costs, volumes, capacity and comparison period.

Series: Competitive advantage: from SUNHOUSE to action

  1. What should you do when a bigger, stronger competitor copies you?
  2. Hard-to-copy competitive advantage: where should a small business start?
  3. A competitor cuts prices by 20%: should you match or hold your price?
  4. A 90-day plan to build competitive advantage: choose one promise and deliver it
  5. When customers say “they are cheaper”: how to retain them beyond discounts
  6. Make or buy: do not turn the SUNHOUSE lesson into a rush to build a factory

Sources and updates

Original BHKD editorial guidance. The exercises and scenarios are editorial proposals, not research findings or performance guarantees. References checked on 11 October 2026; AI-generated illustrations.

Last updated: 11 Oct 2026
Profile image: Ban Biên tập Bài Học Kinh Doanh
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Bài Học Kinh Doanh Editorial Team

Editorial Team | Bài Học Kinh Doanh

Ban Biên tập Bài Học Kinh Doanh tổng hợp và biên tập các nội dung về kinh doanh, thị trường, quản trị, công nghệ và khởi nghiệp, với mục tiêu giúp người đọc hiểu rõ vấn đề, nhìn thấy bài học phía sau dữ kiện và có thêm cơ sở cho các quyết định thực tế.

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