Đặng Lê Nguyên Vũ's Trung Nguyên recruits mobile coffee sellers: income of VND 10–12 million per month

Trung Nguyên Franchising recruits in Hà Nội

According to Kênh14 on October 3, Trung Nguyên Franchising, part of Đặng Lê Nguyên Vũ's Trung Nguyên Group, advertised sales roles for a mobile coffee project in Hà Nội. The work follows company routes and events rather than a fixed store.

The announcement accepts inexperienced applicants and states that necessary skills will be taught. Suitable candidates need health sufficient for outdoor work. This information does not confirm that Mr. Vũ personally recruits or sells alongside staff.

How should the VND 12 million figure be understood?

According to Kênh14, full-time income is VND 10–12 million per month, including base pay and allowances. VND 12 million should therefore not be interpreted as a fixed basic salary for every applicant. Reported shifts are 06:00–14:00 or 10:00–18:00; part-time pay is VND 40,000 per hour, up to five hours a day.

Applicants should separately ask about base pay, allowance eligibility, working days and probationary income. These questions help clarify the offer; they are not terms confirmed by this article.

What do staff do besides selling coffee?

Tiêu Dùng reports that work includes beverage preparation, product preparation, menu advice and management of the sales vehicle, ingredients and revenue. Recruits will receive training in beverage preparation, customer service and related tasks.

For new applicants, this is an opportunity to encounter several parts of a sales operation. During interviews, clarify vehicle handovers, ingredient inventory, cash reconciliation and arrangements for adverse weather.

Business perspective: bringing the sales point closer to customers

From an editorial perspective, an interesting feature of a coffee vehicle is serving where and when demand exists. A shift near an event can offer contact with a different customer group from a fixed store. However, recruitment information alone cannot establish the project's rollout scale or effectiveness.

Flexibility also brings operational requirements. Managers need to prepare ingredients, electricity, water, storage and revenue handovers for each route. If drink quality or service speed varies too much between shifts, mobile convenience may not translate into repeat purchases.

For an F&B model testing a new location, useful metrics include orders per hour, order value, contribution after variable costs, ingredient losses and staffing costs per shift. Selling many cups is only part of the equation; the question to verify is whether each shift generates enough value to sustain operations.

Apply using the contact details on the poster

The submitter-supplied poster lists recruitment hotline 0943 430 611 and the “Trung Nguyên Franchising Tuyển Dụng” fanpage. The location is Hà Nội, with full-time and part-time recruitment. The vehicle on the poster illustrates the announcement; it is not a photograph documenting a vehicle in operation.

The poster does not state an application deadline. Interested candidates should confirm available roles, workplace, required documents and interview schedule. Bài Học Kinh Doanh provides edited information and does not receive applications on the company's behalf.

One brand, multiple ways to reach customers

The submitter-supplied portrait recalls the founder's journey. For business-minded readers, the story can connect brand vision to a practical question: which service format fits customers and resources at each stage?

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