GuidesHard-to-copy competitive advantage: where should a small business start?
Distinguish differentiation from competitive advantage and choose capabilities using customer evidence, replication difficulty and profitability.
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5 resultsGuides
GuidesA competitor cuts prices by 20%: should you match or hold your price?
How to assess a competitor’s price cut: compare equivalent offers, calculate contribution, run a limited test and define stop conditions. Includes an illustrative calculation.
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GuidesA 90-day plan to build competitive advantage: choose one promise and deliver it
A 90-day SME roadmap: choose a capability, establish a baseline, run a limited experiment and standardise what creates customer value.
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GuidesWhen customers say “they are cheaper”: how to retain them beyond discounts
How to respond when customers compare competitor prices: identify the real concern, demonstrate value, limit incentives and measure outcomes by customer group. Includes a sample conversation.
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GuidesMake or buy: do not turn the SUNHOUSE lesson into a rush to build a factory
A make-or-buy framework for SMEs comparing total costs, quality, volume, resources and switching flexibility, with an illustrative cost threshold.
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