GuidesHow to make a clear B2B quotation: Template and checklist
A guide to B2B quotations covering objectives, scope, price, timing, and next steps. A practice template for services, products, and small business owners.
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12 resultsGuides
GuidesFollowing up after a quotation: five conversation templates that create a next step
B2B quotation follow-up templates for nonresponses, comparison, approval waits and insufficient budgets. Includes timing and when to stop contacting.
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GuidesCustomer retention: what to do after the first order
A post-purchase care roadmap for shops and SMEs: check the experience, segment customers, choose contact timing and measure second orders.
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GuidesPost-purchase customer service messages: 5 situations and how to use them
Five post-purchase message templates: delivery confirmation, usage guidance, experience check-ins, problem resolution and replenishment reminders. Includes a pre-send checklist.
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GuidesWhat are CAC and LTV? Calculating acquisition costs and customer value
How to calculate CAC for new customers, contribution-based LTV and a suitable observation window. Examples help distinguish the cost of an order from the cost of acquiring a customer.
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GuidesHow to calculate profit per order after marketplace fees, advertising and returns
A two-scenario order calculator with transparent formulas for shop owners: product cost, fees, shipping, advertising and returns. Distinguish contribution from net profit.
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GuidesProfitable selling: Four calculations to clarify before growing revenue
A roadmap for online sellers to review advertising, discounts, order value, and returning customers.
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GuidesWhat is break-even ROAS? Calculate it to avoid losing more as you advertise more
A contribution-margin-based break-even ROAS formula, a VND 300,000 order example and reconciliation of cancellations and returns.
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GuidesHow many more orders does a 10% discount require to maintain contribution?
Calculating the volume needed to offset a discount, an example rising from 100 to 150 orders and costs easily overlooked during a sale.
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GuidesWhat is AOV? Five ways to increase order value while maintaining efficiency
Calculate AOV and design cross-sells, bundles and incentive thresholds, with an example checking contribution.
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GuidesCalculate repeat customer rates and find out why customers have not returned
Measure repeat purchases by cohort, choose 30-, 60- or 90-day windows and design post-purchase care.
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GuidesProduct-page optimization: which information should you fix first?
A review sequence that helps teams focus on elements likely to affect purchasing decisions.
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