LessonsTaking Vietnamese spices global: Lessons from Dh Foods
From Nguyễn Trung Dũng and Dh Foods’ experience, explore tastes, usage, and distribution channels when bringing Vietnamese products to the world.
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LessonsTrung Nguyên: 30 years from a 2.8 m² coffee roaster to a big dream
From its 1996 beginnings in Buôn Ma Thuột, Trung Nguyên's story offers lessons in vision, resources and persistence in brand building.
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LessonsThe “Big Fish in a Small Pond” strategyWinning through a niche market
How small businesses choose a valuable niche, build specialized advantages, establish leadership and expand from a proven foundation.
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LessonsBầu Đức and HAGL:Recovering after trillion-dong debts
The memorable part of Bầu Đức’s story is not just the fall from the peak, but the willingness to downsize, restructure and begin again when the old model no longer fits.
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LessonsStarting again before sixty:Seven lessons from the Dh Foods CEO
Nguyễn Trung Dũng’s journey of starting over shows that experience matters only when translated into discipline in capital, products, and distribution.
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