AnalysisNew entity in Trung Nguyên trademark records: G7 and Aura Energy
G7, Aura Energy and Energy Café records name Trung Nguyên Legend’s brand-development entity. What does this reveal about intellectual property management?
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AnalysisMoving customers off marketplaces: costs, trust and owned channels
An analysis of building owned sales channels alongside Shopee, TikTok Shop and Lazada: actual costs, trust, policies, data and a 30-day experiment for business owners.
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AnalysisHow ChatGPT Ads work: a perspective for Vietnamese marketers
ChatGPT Ads have begun expanding to Vietnam. Explore placements, ad-selection signals, privacy, buying options and a preparation checklist for marketers.
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AnalysisFor the first time in over 100 years, The Laughing Cow suddenly… stops laughing
Analyzing The Not Laughing Cow through brand assets, buyer psychology, retail, PR, risks and business measurement. What can Vietnamese businesses learn?
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