AnalysisNew entity in Trung Nguyên trademark records: G7 and Aura Energy
G7, Aura Energy and Energy Café records name Trung Nguyên Legend’s brand-development entity. What does this reveal about intellectual property management?
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AnalysisMoving customers off marketplaces: costs, trust and owned channels
An analysis of building owned sales channels alongside Shopee, TikTok Shop and Lazada: actual costs, trust, policies, data and a 30-day experiment for business owners.
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AnalysisHow ChatGPT Ads work: a perspective for Vietnamese marketers
ChatGPT Ads have begun expanding to Vietnam. Explore placements, ad-selection signals, privacy, buying options and a preparation checklist for marketers.
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GuidesMany views but no orders: check six points before increasing advertising
Find bottlenecks from views to completed orders, with a measurement example and a sequence for improving sales content.
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GuidesA 7-day sales content calendar: each post addresses one reason customers have not bought
A one-week template covering needs discovery, product explanation, evidence, comparisons and a clear invitation to buy.
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GuidesCustomers ask the price then go silent: six responses to keep the consultation moving
Price-response templates, ways to clarify needs and tactful reminders without pressuring customers.
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AnalysisFor the first time in over 100 years, The Laughing Cow suddenly… stops laughing
Analyzing The Not Laughing Cow through brand assets, buyer psychology, retail, PR, risks and business measurement. What can Vietnamese businesses learn?
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LessonsA clear enough reason for customers to choose you
Turn messages from product descriptions into verifiable promises.
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ChecklistsFour questions before choosing a marketing channel
A channel works only when the business understands its customers, promise, buying journey and measurement approach.
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ChecklistsFive metrics to assess together when evaluating content
A checklist to avoid judging content quality solely by engagement.
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